Flat fees from £5k per month - One retainer, all five fibres.

The UK Franchise Growth Index

Bluebird Care Live In

Care · Home Care Franchise · Live In Care

Overall Five Fibre score
89/100
Assessment
Independent
Last reviewed
2026-07-02
Data confidence
Medium

The Five Fibre score measures this network against Twine Growth's Five Fibre Framework™ using the information available at the assessment date. It is not an endorsement, a financial recommendation or a recommendation to purchase a franchise.

At a glance

Bluebird Care Live In at a glance.

Industry
Care
Franchise category
Home Care Franchise
Sub industry
Live In Care
Founded
2004
Franchising started
2006
Approximate franchisees
200
Approximate locations
200
Headquarters
Petersfield
BFA member
Yes
UK origin
Yes
Recruitment status
Active

Investment

Franchise investment.

Management franchise
Yes
Retail premises
Yes
Executive franchise
Yes

View franchise opportunity

Investment figures change. Confirm current requirements directly with the franchise network before making any decision.

Five Fibre assessment

How the foundations score.

Every franchise network is assessed across the five connected areas Twine Growth believes support sustainable franchise growth.

How the Five Fibre score is calculated

01 Assess Scale Ready18/20

Extensive public evidence for Bluebird Care Live In supports a proven franchise proposition, market positioning and commercial model. The assessment does not assume unpublished profitability or founder independence. Public source reviewed: https://www.bluebirdcarefranchise.co.uk/

02 Build Scale Ready19/20

Public franchise material for Bluebird Care Live In shows extensive evidence of training, operating systems, brand standards and franchisee support. Where manuals, central platforms or founder independence are not publicly disclosed, they are scored conservatively. Public source reviewed: https://www.bluebirdcarefranchise.co.uk/

03 Launch Scale Ready18/20

Bluebird Care Live In has a publicly identifiable franchise proposition and enquiry route. The score reflects the clarity of recruitment messaging and visible joining process, while unpublished discovery stages and launch planning are not assumed. Public source reviewed: https://www.bluebirdcarefranchise.co.uk/

04 Grow Strong16/20

Public information shows extensive evidence of network expansion, territory recruitment or an active franchise growth proposition. Monthly enquiry consistency, source attribution, conversion rates and founder independent recruitment are internal measures and are not assumed without evidence. Public source reviewed: https://www.bluebirdcarefranchise.co.uk/

05 Amplify Scale Ready18/20

Public information shows extensive evidence of marketing, local visibility or customer growth support for franchisees. Location level enquiry tracking and independent customer generation are scored conservatively where they are not publicly disclosed. Public source reviewed: https://www.bluebirdcarefranchise.co.uk/

89/100 Overall Five Fibre score

Bluebird Care Live In scores 89/100 and sits in the Scale Ready band based on publicly available evidence reviewed on 22/09/2026. Build is the strongest evidenced fibre and Grow has the greatest public evidence gap. The assessment follows the Five Fibre criteria and does not assume internal financial, conversion, attribution or location performance data where it is not publicly disclosed.

Benchmark

How this network compares.

Overall, against the whole Index
This network89
UK Index average75
Overall, against Care (46 networks)
This network89
Industry average77

Sources

Research sources.

3 public sources used for this profile
  1. Official website
  2. Bluebird Care franchise site
  3. FranchiseInfo

Is this your franchise network?

This profile is built from independently researched public information. If you represent this network, you can provide additional information for review.

Claim this profile

Spot something that needs updating?

Franchise information changes. If you have found information that appears to be incorrect, let us know.

Submit an update

The Five Fibre Franchise Growth Scorecard

Want to assess your own network?

See where your franchise growth foundations are strong, where they are exposed and where growth may be getting blocked. Twenty five questions, around five minutes.

Take the scorecard