The UK Franchise Growth Index
CUPP
The Five Fibre score measures this network against Twine Growth's Five Fibre Framework™ using the information available at the assessment date. It is not an endorsement, a financial recommendation or a recommendation to purchase a franchise.
At a glance
CUPP at a glance.
- Industry
- Food and Drink
- Franchise category
- Dessert Franchise
- Sub industry
- Bubble Tea
- Founded
- 2012
- Franchising started
- 2019
- Approximate franchisees
- 33
- Headquarters
- Bristol
- BFA member
- No
- UK origin
- Yes
- Recruitment status
- Active
Investment
Franchise investment.
- Investment from
- £17,000
- Management franchise
- Yes
- Retail premises
- Yes
- Executive franchise
- Yes
- Master franchise available
- Yes
Investment figures change. Confirm current requirements directly with the franchise network before making any decision.
Five Fibre assessment
How the foundations score.
Every franchise network is assessed across the five connected areas Twine Growth believes support sustainable franchise growth.
How the Five Fibre score is calculated
CUPP was assessed against proven model, founder dependency, ideal franchisee profile, franchisee commercial viability and market positioning. Public sources provide strong visible evidence across most criteria.
CUPP was assessed against documented operations, onboarding and training, brand consistency, central systems and founder independent launch support. Public sources provide strong visible evidence across most criteria.
CUPP was assessed against franchise proposition, recruitment messaging, enquiry journey, discovery process and route to market. Public sources provide useful evidence, although some criteria remain only partially verifiable.
CUPP was assessed against consistent franchise enquiries, source tracking, conversion measurement, territory planning and founder independent recruitment. Public evidence is incomplete across several criteria, so the score is deliberately conservative. Internal enquiry volumes, attribution and conversion rates are not assumed where they are not published.
CUPP was assessed against local customer enquiry support, local online presence, local marketing, location performance tracking and independent customer generation. Public sources provide useful evidence, although some criteria remain only partially verifiable.
CUPP scores 80/100, placing the network in the Growth Ready band. The strongest publicly evidenced fibre is Build; Grow has the least publicly verifiable evidence. The assessment uses public information available on 22/09/2026 and does not assume private financial, recruitment or location performance data.
Benchmark
How this network compares.
Sources
Research sources.
4 public sources used for this profile
Is this your franchise network?
This profile is built from independently researched public information. If you represent this network, you can provide additional information for review.
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