The UK Franchise Growth Index

EasyStorage

Storage · Storage · Mobile Storage

easyStorage is a storage business within the easy family of brands, developed through a network that includes franchise operators. Its proposition serves households and business customers seeking practical storage with clear pricing and flexible arrangements. The business combines storage facilities, logistics and technology rather than relying on one identical property format across every operation.

More about EasyStorage.

The established mobile model brings easyPods to the customer's address inside a specially equipped vehicle. A crew loads the belongings, seals the pods and returns them to a storage facility. Customers therefore do not need to transport everything to a conventional self-storage locker themselves, while the operator coordinates collection, secure storage and eventual return.

The wider business also develops drive-up and container-based storage sites. In March 2026, it announced an asset-backed facility of up to £180 million to support site rollout and acquisitions. That is funding for the wider business and infrastructure strategy, not an investment amount required from an individual franchisee or a guarantee of their returns.

Published franchise preparation includes classroom learning and practical work with experienced teams. Training covers systems and processes, with further development through a Franchise Academy and specialist workshops. The network also identifies proprietary software, ongoing staff preparation and a Franchise Support Manager as resources available to help operators establish and develop their business.

Franchise owners combine marketing, operational leadership and financial management. Some begin directly involved in collections and customer work before developing a larger team or vehicle fleet. The applicable responsibilities depend on the agreed model, particularly where container sites and mobile storage differ. The local owner remains responsible for building demand, managing capacity and maintaining the service that supports recurring storage income.

At a glance

EasyStorage at a glance.

Industry: Storage
Franchise category: Storage
Sub industry: Mobile Storage
Founded: 2017
Franchising started: 2019
Headquarters: London
BFA member: Yes
UK origin: Yes
Recruitment status: Active

Investment

Franchise investment.

Investment from: £120,000
Management franchise: Yes
Mobile: Yes
Retail premises: Yes
Executive franchise: Yes

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Investment figures change. Confirm current requirements directly with the franchise network before making any decision.

Five Fibre assessment

How the foundations score.

Every franchise network is assessed across the five connected areas Twine Growth believes support sustainable franchise growth.

How the Five Fibre score is calculated

01 Assess Strong13/20

Assess: A differentiated, operating storage network is evidenced. Public investment figures cover different formats and do not establish representative owner net returns.

Profitable core business: Partially, 2.5/5. Trading sites, recent owner expansion and institutional funding support business substance. Publicly inspectable representative franchise-owner net accounts were not verified.
Operates for 30 days without daily founder input: Partially, 2.5/5. Named operational managers, technology partners and franchise support indicate delegation. A verified month without daily founder input was not located.
Ideal franchise owner defined: Yes, 3/3. The BFA profile identifies family operators, corporate and multi-unit investors, with marketing, operations and financial management requirements.
Realistic owner money: Partially, 2/4. Entry figures and fee information are published, but minimum capital, startup cost and total project investment differ materially across sources. Current format-specific costs and representative net returns need reconciliation.
Different opportunity: Yes, 3/3. Collection-based storage pods, an established licensed brand and a complementary drive-up offer provide a clear customer proposition. Formats have different operating requirements.

02 Build Scale Ready17.5/20

Build: Structured preparation, shared technology and support roles are evidenced. A complete current owner operating manual was not publicly verified.

Documented operating playbook: Partially, 2.5/5. Operational training modules, job-based learning and defined service processes indicate a repeatable system. The complete current manual and its coverage across storage formats were not inspected.
Structured onboarding: Yes, 4/4. The BFA describes five pre-launch training days across 15 modules, quizzes and 40 hours of practical training, followed by Academy workshops and refresher learning.
Documented brand experience: Yes, 4/4. Common branded booking journeys, storage formats and service procedures, supported by operational training, evidence a defined shared customer experience.
One central resource location: Yes, 3/3. The BFA identifies a network information hub and proprietary VAULT training. Historical reporting also describes a franchise intranet for shared resources.
Launch without constant founder involvement: Yes, 4/4. A Franchise Support Manager, structured Academy preparation and specialist operational/technology support provide a repeatable launch structure. This does not verify a founder-free month for the whole business.

03 Launch Strong14.5/20

Launch: The ownership proposition and target applicants are clear. The direct franchise page is broken, while a current phone invitation and association enquiry route remain public.

Clear franchise proposition: Yes, 5/5. The BFA listing and official owner-role article describe the operating role, branded storage model and franchise support.
Targeted applicant attraction: Yes, 4/4. Dedicated franchise profiles address hands-on families and larger investors, supported by franchise-media activity rather than customer storage advertising alone.
Ownership enquiry journey: Partially, 2/4. A franchise-team telephone invitation and BFA enquiry route are visible. The official article's /franchise destination returned 404, interrupting the direct online route.
Pre-acceptance discovery: Partially, 2/4. Current material invites discovery days. A detailed 2020 interview describes disclosure, territory assessment, planning and panel review, but the complete current acceptance sequence was not verified.
Ownership go-to-market plan: Partially, 1.5/3. A PR case study documents a franchise-media calendar and development advice. Its period is unspecified and a current integrated ownership recruitment plan was not verified.

04 Grow Weak Foundation5.5/20

Grow: Public expansion is clear, but sites and storage-customer bookings are not measures of the franchise applicant funnel.

Monthly ownership enquiries: No public verification, 0/5. No current monthly qualified franchise-enquiry volume or consistent trend was verified.
Enquiry sources and best prospects: No public verification, 0/4. PR coverage and advertising channels are evidenced, but source-level ownership enquiry quality and attribution were not verified.
Ownership conversion: No public verification, 0/4. Supplier reports concern customer booking improvements. Neither those claims nor announced site openings establish enquiry-to-franchise agreement conversion.
Next territories: Partially, 1.5/3. Current national rollout, named openings and differentiated formats show geographic expansion. A current ranked list of available franchise territories with selection economics was not verified.
Recruit beyond founder network: Yes, 4/4. Public association recruitment, specialist franchise-media distribution and named new operators show a route beyond personal introductions. This does not establish that recruitment decisions are independent of the co-founders.

05 Amplify Strong14.5/20

Amplify: Central digital booking and local acquisition support are strong assets. Complete owner coverage, recurring plans and reconciled owner-level reporting remain less fully evidenced.

Local customer acquisition support: Yes, 5/5. Public local landing pages, central booking and documented regional PR/campaign support give operators practical customer acquisition routes.
Every owner represented online: Partially, 2/4. The central location directory and separate Sittingbourne and Erith pages demonstrate local representation. A complete owner-to-page reconciliation across mobile, container and licensed-partner formats was not verified.
Continuing local marketing plan: Partially, 2/4. Marketing partners, local campaign resources and new-site publicity indicate ongoing support. A defined recurring plan and responsibilities for every owner were not verified.
Individual owner enquiry and performance tracking: Partially, 1.5/3. VAULT, billing integrations and reporting projects provide infrastructure. A December 2025 CEO interview acknowledges conflicting booking definitions and an unfinished data project; current reconciled owner-level enquiry and commercial review were not verified.
Customers beyond personal networks: Yes, 4/4. Searchable location pages, central online booking and specialist digital support provide scalable acquisition beyond an owner's contacts. Supplier conversion claims do not establish a quantified owner-level return.

65/100 Overall Five Fibre score

EasyStorage scores 65/100, Growth Ready, from an unrounded weighted total of 65/100. Build is strongest at 17.5/20 and Grow is weakest at 5.5/20. Priority 1: establish a measured ownership recruitment funnel with qualified monthly enquiries, source quality and agreement conversion. Priority 2: reconcile format-specific entry costs and evidence representative owner net economics. Priority 3: repair the direct franchise web journey and verify the complete current discovery and recruitment plan. Launch precedes Amplify under the rubric tie-break. The score assesses publicly verified foundations, not an investment recommendation or a judgment that unverified systems are absent.

Research date: 4 November 2026. The assessment concerns UK easyStorage ownership and support. Its Collect & Store mobile model, Drive-Up container sites and Drop & Store partnerships must not be treated as identical franchise packages. The current website presents all three customer services. Some removal-company licensed partnerships are explicitly distinguished from full franchises. Geographic service pages are not a census of owners or physical storage facilities.

The BFA identifies an Expanding Member, joined in 2019, and publishes £120,000 startup cost. What Franchise separately shows £55,000 minimum capital, £500,000 total investment and a £23,500 fee; Find My Franchise shows £50,000 minimum and a £23,500 initial fee. Minimum personal capital and total project cost are different measures. The sources do not establish one reconciled, current package covering all formats, financing assumptions, property and working capital. What Franchise places a 7% to 40% maturity net-profit claim inside a revenue-labelled field. This is an unverified promotional model, not representative inspected owner accounts, assured returns or turnover. Dated market forecasts on directory pages are not current market evidence.

The easyGroup announcement dated 24 March 2026 describes an asset-backed facility of up to £180 million from Arini for drive-up expansion and acquisition of income-generating assets. It reports 45 sites and nine additions in the first two months of 2026. The facility is not a franchise entry price, evidence that the entire amount was drawn or a guarantee of any owner's profit. The BFA's later funding commentary refers to due diligence; the underlying private financial analysis was not inspected.

The easyGroup October 2026 announcement names new locations and operators. Sittingbourne opened on 2 September with Rupesh Patel; Erith opened on 24 September with Lateef, already associated with Sydenham and Rochester. Erith's nine customers in five days are a brand-reported local trading result, not an independently audited owner return. Four locations do not mean four new owners. Dartford's planned 19 October move-ins were not separately verified as fulfilled. Peterborough's 30 September opening concerns another operating site. None of these announcements supplies franchise recruitment conversion.

Official location pages for Sittingbourne and Erith are live with size information, price displays and booking links. Their extracted content includes both Coming Soon and Currently Unavailable messages alongside booking controls. This is sufficient evidence of online representation, but not confirmation of live stock, completed bookings or each displayed tariff. The directory contains service-area pages as well as site destinations. No transaction, postcode submission or contact request was made.

The official owner-role article describes staffing, vehicles, security, billing and a Franchise Support Manager, and invites a franchise-team call and discovery day. Its linked /franchise destination returned 404. A current telephone invitation and association listing soften, but do not remove, the interruption in the direct applicant route. A detailed 2020 Elite Franchise interview describes candidate disclosure, planning, operator visits and a panel; it is historical evidence, not confirmation that every stage remains unchanged in 2026. Its intranet and local support descriptions are also treated with that date limitation.

The BFA training profile provides concrete onboarding and shared-learning evidence. Common service processes and current branded booking pages support a consistent operating framework. No private manual, academy, intranet or franchise agreement was accessed, and format-specific obligations remain uninspected. The 2026 conference article identifies specialist operational, marketing and technology partners, but a conference or award is not proof of owner profitability or marketing return.

The BFA-hosted McKenna Townsend PR case study describes a planned calendar, franchise-media interviews, new-owner announcements and regional coverage. Its reported output is more than 15 coverage items in three months. That is communications activity, not qualified ownership enquiries or signed agreements, and its working period is not specified on the page. It supports a route beyond personal networks, with only partial evidence of a current comprehensive recruitment plan.

VAULT is described as integrating storage operations, customer management and franchise oversight, with external accounting and billing services. StableLogic's case study describes a rebuilt customer booking engine and improved conversion without a quantified rate or owner breakdown. This concerns people buying storage, not franchise applicants. The Unwired Logic interview, dated 8 December 2025, is material contradictory evidence: the CEO described inconsistent booking definitions, multiple sources of truth and an ongoing data reconciliation project, then expected to finish in Q1 2026. That target date is not confirmation of completion. Current 2026 technology descriptions do not independently demonstrate that all data issues were resolved. Partial credit recognises the infrastructure without assuming fully reliable owner-level reporting.

No application, discovery request, booking, purchase or form was submitted. No private account, dashboard or financial evidence was accessed. Public evidence gaps do not prove missing internal capability. The existing Twine Index is excluded as independent evidence. Only authorised source, score, rationale, formula and review-date fields are changed.

Benchmark

How this network compares.

Overall, against the whole Index

This network65

UK Index average64

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Sources

Research sources.

21 public sources used for this profile

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