The UK Franchise Growth Index
Fantastic Services
Fantastic Services is a home and property services franchise that began in the UK in 2009. Founders Rune Sovndahl and Anton Skarlatov developed the business from a cleaning operation into a broader service network. Its published company history describes a model built around convenient booking, technology and locally delivered services for domestic and commercial customers.
The Five Fibre score measures this network against Twine Growth's Five Fibre Framework™ using the information available at the assessment date. It is not an endorsement, a financial recommendation or a recommendation to purchase a franchise.
About the network
More about Fantastic Services.
The service portfolio includes cleaning, gardening, handyman work, removals, waste removal and pest control. Franchise partners can develop a chosen service offering and expand their teams or range of activities. The network operates in the UK, Australia and New Zealand, so published group figures should not be read as a count of UK franchise businesses alone.
The UK recruitment website describes three levels of participation. A working franchise focuses on service delivery with central assistance in marketing, sales and customer service. An area development franchise builds the brand in a city or area, while a master franchise introduces the model into a country. These roles carry different operating responsibilities and are distinct investment propositions.
Technology is central to the operating system. The company describes proprietary software and integrated mobile applications supporting communication between teams and customers. Central teams provide marketing, sales, customer support and business development assistance, with individual coaching identified for area developers.
Training through Fantastic Academy covers both service standards and business development. Published subjects include customer care, complaint handling, recruitment, suppliers, marketing and management. Prior experience is preferred for some services, particularly gardening and handyman work, and the website makes clear that requirements depend on the work being offered. The local partner's role therefore combines delivering or managing specialist services with using the network's systems.
At a glance
Fantastic Services at a glance.
- Industry
- Cleaning Services
- Franchise category
- Residential Cleaning
- Sub industry
- Domestic Cleaning
- Founded
- 2009
- Franchising started
- 2010
- Headquarters
- London
- BFA member
- No
- UK origin
- Yes
- International brand
- Yes
- Recruitment status
- Active
Investment
Franchise investment.
- Investment from
- £3,000 plus VAT
- Management franchise
- Yes
- Mobile
- Yes
- Executive franchise
- Yes
- Master franchise available
- Yes
Investment figures change. Confirm current requirements directly with the franchise network before making any decision.
Five Fibre assessment
How the foundations score.
Every franchise network is assessed across the five connected areas Twine Growth believes support sustainable franchise growth.
How the Five Fibre score is calculated
Assess: A substantial service platform, named operator examples and distinct ownership roles establish commercial substance. Group turnover, global partner counts and forecast payback do not verify current UK owner net earnings or an independence test.
- Profitable core business: Partially, 2.5/5. Current booking infrastructure, named operator examples and a long service history establish a functioning core. Published group sales and income totals do not independently establish current net profitability or a representative UK owner-profit cohort.
- Operates for 30 days without daily founder input: Partially, 2.5/5. A specialist support organisation, account management and distributed delivery demonstrate delegation. No documented thirty-day test verifies all essential operating decisions without daily founder or equivalent key-person intervention.
- Ideal franchise owner defined: Yes, 3/3. The working model requires delivery capability and team building, while area and master roles involve network management and development. Pages describe commitment, learning and management expectations rather than presenting all applicants as interchangeable.
- Realistic owner money: Partially, 2/4. Published operator examples establish implementation, but sales growth and group income are not owner take-home earnings. Break-even and payback statements lack a public representative achieved sample with complete cost and labour definitions.
- Different opportunity: Yes, 3/3. Integrated booking, call-centre sales, operating systems, training and several service categories form a defined proposition. The distinction between service delivery and building a regional network gives candidates specific business roles to evaluate.
Build: The published operating playbook, Academy, role-based induction, quality standards and specialist launch support provide affirmative evidence across the operating criteria. This recognises system provision without independently auditing every private process or owner outcome.
- Documented operating playbook: Yes, 5/5. The area-development package explicitly includes a full franchisee operations playbook, supported by operational blueprints and Academy material. This affirms documentation without requiring confidential manuals to be publicly reproduced.
- Structured onboarding: Yes, 4/4. Induction covers systems and company performance standards, followed by accompanied on-site work and early follow-up. Academy business and service courses support both practical delivery and the management responsibilities of different franchise levels.
- Documented brand experience: Yes, 4/4. Training explicitly covers customer expectations, complaints, brand guidelines, equipment and quality control. The company score system and feedback monitoring provide a stated mechanism to maintain documented service expectations.
- One central resource location: Yes, 3/3. The Academy is an identified central training and knowledge resource, integrated with the wider technology ecosystem. The XRM and apps organise operating information, rather than leaving every owner to assemble isolated tools.
- Launch without constant founder involvement: Yes, 4/4. Franchise advisers, quality-control managers, account managers and field support have defined onboarding roles. Accompanied initial work and continuing coaching provide launch delivery beyond dependence on the founders answering routine questions.
Launch: Model-specific pages and a staged enquiry-to-agreement route explain different ownership roles. The public record supports discovery and validation, while a current ownership campaign plan with suitable-applicant targets remains less visible.
- Clear franchise proposition: Yes, 5/5. The current offer distinguishes hands-on delivery, team-based working franchises, regional development and country-level rights. A candidate can understand the broad responsibility of each, although current commercial terms require model-specific confirmation.
- Targeted applicant attraction: Yes, 4/4. Industry and role pages target different capabilities and ambitions, including service providers and network builders. The site explains that some technical services require relevant experience rather than assuming generic training qualifies every applicant.
- Ownership enquiry journey: Yes, 4/4. Dedicated enquiry and discovery-call routes are provided through the franchise site, with a stated sales-team response expectation. These are separate from the main website’s customer service-booking journey.
- Pre-acceptance discovery: Yes, 4/4. The FAQ describes initial discussion, information review, franchise presentation, due diligence and legal review before agreement. Territory assessment and business planning add model-specific validation before training and launch.
- Ownership go-to-market plan: Partially, 1.5/3. Current country, service and ownership pages demonstrate active attraction. The public evidence does not fully establish the current ownership campaign plan, channel allocation and suitable-applicant targets, distinct from customer marketing.
Grow: Team-led recruitment and territory assessment support repeatability beyond the founders. No current ownership enquiry-volume, source-quality or conversion series was located, and customer booking metrics have not been substituted.
- Monthly ownership enquiries: No public verification, 0/5. No current monthly qualified ownership-enquiry series was located. Monthly customers, service bookings and app activity measure customer demand and have not earned recruitment-volume points.
- Enquiry sources and best prospects: No public verification, 0/4. No ownership-specific source-quality or best-prospect report was published. Marketing and CRM capabilities establish infrastructure, but their use in measuring franchise applicant suitability cannot be assumed.
- Ownership conversion: No public verification, 0/4. No ownership enquiry-to-presentation, agreement or operating-start conversion series was found. Partner totals and selected growth stories do not supply the corresponding applicant denominator or current conversion trend.
- Next territories: Partially, 1.5/3. Territory assessment, country and UK city pages and availability reports provide an expansion framework. Inconsistent geographic claims and no published prioritised capacity-led rollout prevent full verification of the current sequence.
- Consistent recruitment without founder-driven conversations: Yes, 4/4. The published process assigns follow-up to a franchise sales team and consultation to UK franchise specialists. Training and account management are also delegated, supporting a route beyond founder participation in every recruitment conversation.
Amplify: Central marketing, seasonal campaigns, call-centre conversion and franchisee KPI systems connect customer acquisition with delivery. A complete owner-to-local-online register and the profitability achieved from those mechanisms remain separate verification requests.
- Local customer acquisition support: Yes, 5/5. Central marketing, call-centre handling, local service booking and dedicated support provide practical customer acquisition. Working owners and area developers receive different responsibilities, so a central promise is not treated as identical at every franchise level.
- Every owner represented online: Partially, 2/4. National online booking, regional coverage pages and customer apps represent local service availability. A complete current mapping of each independent owner, service line and territory to an accurate online presence was not verified.
- Continuing local marketing plan: Yes, 4/4. The marketing-support page explicitly describes a continuing plan with quarterly and seasonal campaigns across channels. Account management and performance reviews connect ongoing support with local development beyond a one-off opening campaign.
- Individual owner enquiry and performance tracking: Yes, 3/3. The custom XRM explicitly supports monitoring individual franchisee KPIs and connects customer bookings with schedules. Induction covers weekly performance, feedback and decline rates, providing concrete owner-level tracking infrastructure.
- Customers beyond personal networks: Yes, 4/4. Paid search, email, social, customer booking platforms and call-centre conversion generate routes beyond personal contacts. Booked work still needs sufficient contribution after delivery, fees, rework and travel to improve owner earnings.
Five Fibre score: 75/100. Assess 13/20, Build 20/20, Launch 18.5/20, Grow 5.5/20, Amplify 18/20.
Assessment band: Growth Ready.
Fantastic Services has substantial public evidence of an integrated franchise operating platform. It connects customer marketing and sales handling with booking technology, training, quality control and local delivery. Its strongest publicly supported fibre is Build, with Amplify also supported by specific systems and continuing campaigns. The principal gap is ownership recruitment measurement, while financial and network-scale claims require careful separation by model, geography and reporting period.
The ownership structure matters to every part of the assessment. A working franchise focuses on delivering services and can develop a team. An area developer manages a regional opportunity and may recruit and support working franchisees. A master franchise develops a national market. The newer UK page also presents an owner-operator entry route, while the main customer site still describes three tiers. These are related opportunities with different capital needs and responsibilities. This review does not apply the lowest advertised entry price or the economics of one tier to the others.
The geographic and network claims also need reconciliation. The franchise homepage labels more than 530 partners as operating across several countries, while the UK page uses similar numbers in wording suggesting nationwide coverage. The homepage separately describes operating units, area developers and master franchisees. Those are not interchangeable counts of distinct UK owners. The master page identifies established national arrangements outside the UK, while the UK opportunity wording makes broader country-rights claims. A current written territory and rights schedule should establish precisely what is available and how it relates to existing agreements.
These inconsistencies do not negate the substantial operating evidence. The customer site provides a live service-booking proposition and named operator stories, while the franchise pages explain how enquiries become scheduled work. The Reading example describes growth in service delivery and team units, rather than net earnings retained by the owner. The assessment recognises implementation without using selected examples as a representative profit sample. Similarly, group turnover, technology investment and customer totals have not been turned into achieved personal income for a new franchisee.
Assess therefore gives partial financial credit. Different service lines have materially different labour, vehicle, equipment and utilisation requirements. A cleaning team, gardening operation and specialist trade business cannot be evaluated from the same sales headline. A local owner needs to understand contribution after delivery costs, franchise charges, cancellations, complaints, travel and non-billable time. An area developer additionally needs to fund recruitment and support before the regional network becomes productive. The useful evidence is an achieved range for comparable UK operators at the relevant tier and stage.
Published entry terms reinforce the need for model-specific validation. The FAQ describes working entry from £3,000, area development from £19,000 plus VAT and additional working capital, and master entry from £100,000. Other directory fields and older material use different prices or inclusions. Break-even and investment-recovery statements are promoted, but their assumptions, sample and treatment of owner labour are not fully public. A promise of jobs or customer flow should also be examined in its written contractual context. None of those claims has been treated as a guarantee of profitable work, and investment cells remain unchanged.
Build is supported by more than generic statements about help. The area-development package explicitly identifies a full operations playbook. The Academy provides business and service learning, while induction describes theory, systems preparation, accompanied field work and early follow-up. Training covers service quality, customer expectations, complaints and the brand standard. These connected mechanisms earn full credit for the operating criteria as publicly described. That score means affirmative evidence of provision, not that every private document, trainer or local implementation has been independently inspected.
The technology is also described in operational terms. The XRM connects booking and scheduling and explicitly supports individual franchisee KPIs. Induction covers feedback, decline rates, availability and weekly performance. This provides a basis for identifying where customer demand is being lost or where service capacity is constrained. The commercial question is whether those measures are consistently used to improve contribution and customer retention. A sophisticated platform can still optimise activity that is poorly priced, so data quality and the decisions made from it matter as much as access.
Launch has a clear public structure. The franchise FAQ describes sales-team contact, information review, a presentation, due diligence and legal review before agreement. Area-development material adds territory assessment and business planning. This helps distinguish a considered ownership decision from a simple enquiry form. The next practical control is consistent qualification for the chosen role: delivering work, leading teams and developing sub-franchisees require different abilities. Available rights, support obligations and the complete financial commitment should be settled before candidates proceed to setup.
Grow remains the least publicly measured fibre. A large partner network demonstrates historic recruitment and operation, but does not reveal current monthly qualified applicants, their origins or the proportion reaching a viable launch. Customer marketing systems cannot automatically be credited as a franchise recruitment measurement system. A useful ownership pipeline should separate tier, service line, geography, funding, practical fit, discovery, agreement and actual trading start. It should also distinguish adding a new owner from adding another operating unit for an existing one.
Territory selection should then connect that pipeline with customer demand and the ability to deliver. The published territory assessment and availability-report offer provide a framework, but not a verified current rollout sequence. Recruiting another local provider is only helpful if there is suitable work, operational coverage and enough support to maintain standards. An area developer also needs to balance the economics of individual working franchises with the regional business. Otherwise, apparent network growth can increase coordination costs or weaken the customer experience without improving owner outcomes.
Amplify has strong practical support in continuing quarterly and seasonal marketing, call-centre conversion, local booking and individual performance infrastructure. The remaining visibility request is a complete owner-to-territory online mapping and evidence that local plans reflect capacity and contribution. The most effective improvement is to use the existing system to connect acquisition, completed work, rework, repeat customers and profit before simply buying more enquiries. This public-evidence assessment is dated 5 November 2026, retains the limits of promotional claims and does not treat unpublished recruitment or financial information as proven absent.
- Grow: Verify the ownership funnel by model, service and territory, and connect current available rights to a prioritised demand-and-capacity-led rollout.
- Assess: Reconcile UK and global counts and investment terms, then validate achieved owner-adjusted earnings separately for each relevant franchise level.
- Amplify: Verify complete local owner representation and use the existing customer and KPI systems to improve contribution, repeat business and capacity decisions.
- Launch: Keep rights, qualification and financial validation model-specific, and connect the staged candidate journey to a measured ownership attraction plan.
- Build: Verify ongoing adoption, document control and practical use of the existing playbook, Academy, quality system and specialist support.
Benchmark
How this network compares.
Sources
Research sources.
14 public sources used for this profile
- https://www.fantasticservices.com/franchise-opportunities/
- https://fantasticfranchise.com/
- https://fantasticfranchise.com/united-kingdom/
- https://fantasticfranchise.com/faq/
- https://fantasticfranchise.com/working-franchise/
- https://fantasticfranchise.com/area-development-franchise/
- https://fantasticfranchise.com/master-franchise/
- https://fantasticfranchise.com/contact-us/
- https://fantasticfranchise.com/support/it-support/
- https://fantasticfranchise.com/support/custom-xrm/
- https://fantasticfranchise.com/support/marketing-support/
- https://fantasticfranchise.com/support/induction-training/
- https://www.pointfranchise.co.uk/franchise/fantastic-services
- https://www.franchiseinfo.co.uk/franchise/fantastic-services/
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