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The UK Franchise Growth Index

Future Stars Coaching

Childcare and Children’s Activities · Children’s Sports · Multi Sports Coaching

Future Stars Coaching is a sports coaching and childcare organisation established in 2009 by Ben Hazeldine. It began with an after-school sports club and developed a broader service for schools, parents and children. Its customers include schools, multi-academy trusts, local authorities and sports clubs.

Read more about Future Stars Coaching

Overall Five Fibre score
66/100
Assessment
Independent
Last reviewed
Data confidence
Medium

The Five Fibre score measures this network against Twine Growth's Five Fibre Framework™ using the information available at the assessment date. It is not an endorsement, a financial recommendation or a recommendation to purchase a franchise.

About the network

More about Future Stars Coaching.

The programme range includes PE lessons, extracurricular clubs, sport-specific sessions, holiday activities and childcare provision. The company describes tailoring its work to each school, allowing different settings to draw on the activities and support relevant to their pupils. Schools served and coaching hours delivered are measures of service coverage rather than the number of franchise businesses.

The official history of the ownership opportunity records the franchise model launching in Wales in September 2022. Its recruitment proposition includes exclusive territories, use of the brand, equipment, business management preparation and access to central operational resources. Local owners develop relationships with schools and families while managing the delivery of their services.

The published franchise package is advertised at £12,000, with training and support extending beyond the initial launch. Resources include an operations manual, marketing templates and continuing professional development on coaching techniques. The company also describes regular individual meetings with franchise managers and assistance from its finance and business support teams.

The recruitment material seeks people able to apply transferable skills to an active, locally based business. Franchise accounts on the website describe demonstrating services to schools through taster sessions and learning to promote clubs to parents. These illustrate practical customer development, while promotional references to six-figure earnings do not establish a guaranteed financial outcome for a new territory.

At a glance

Future Stars Coaching at a glance.

Industry
Childcare and Children’s Activities
Franchise category
Children’s Sports
Sub industry
Multi Sports Coaching
Founded
2009
Franchising started
2022
Headquarters
North Somerset
BFA member
Yes
UK origin
Yes
Recruitment status
Active

Investment

Franchise investment.

Investment from
£12,000
Management franchise
Yes
Home based
Yes
Mobile
Yes
Executive franchise
Yes

View franchise opportunity

Investment figures change. Confirm current requirements directly with the franchise network before making any decision.

Five Fibre assessment

How the foundations score.

Every franchise network is assessed across the five connected areas Twine Growth believes support sustainable franchise growth.

How the Five Fibre score is calculated

01 Assess Strong13/20

Assess: Named operators and a defined school-centred proposition support a transferred business model. Published earnings and return claims lack sufficient cohort detail, while stepping away from coaching does not establish complete founder independence.

  • Profitable core business: Partially, 2.5/5. Named Cardiff and Leicester owners demonstrate transfer of the model into local businesses. Published turnover and earnings claims do not provide a representative achieved net-profit cohort, so commercial proof receives partial credit.
  • Operates for 30 days without daily founder input: Partially, 2.5/5. The founder describes moving out of coaching while a wider team delivers services. That is evidence of delivery delegation, but not a verified thirty-day period without daily founder involvement in the business.
  • Ideal franchise owner defined: Yes, 3/3. The opportunity identifies relevant sport, education and childcare interests alongside leadership and relationship-building capabilities. The Leicester account also demonstrates entry from another professional background, avoiding an unnecessarily narrow assumption about suitability.
  • Realistic owner money: Partially, 2/4. The public offer specifies a fee, deposit treatment and royalty, with additional earnings and payback claims. The sample, cost basis, complete working capital and definition of owner earnings were not verified, leaving realistic retained income partly evidenced.
  • Different opportunity: Yes, 3/3. The model combines school relationships with several sports and childcare services. This is an identifiable local business proposition rather than an isolated coaching job or the distinct lower-cost Mini Stars package.
02 Build Strong16.5/20

Build: An explicit franchise manual, dedicated operational support and shared delivery resources provide strong foundations. The complete initial induction sequence and single central owner-resource environment remain less public.

  • Documented operating playbook: Yes, 5/5. The primary opportunity explicitly identifies a franchise manual as an operating resource. Commercial, financial and personnel support are described alongside it, establishing more than a library of coaching exercises.
  • Structured onboarding: Partially, 2/4. Business training and continuing coaching support are described. A complete current initial induction sequence, readiness assessment and allocation of onboarding stages were not publicly established, so ongoing CPD is not substituted for full initial structure.
  • Documented brand experience: Yes, 4/4. Shared lesson plans, videos and programme standards provide documented delivery foundations. These support consistent local representation across school and childcare services without claiming every private safeguarding record was inspected.
  • One central resource location: Partially, 1.5/3. Bespoke booking systems and operational resources are named. No single verified owner environment containing all manuals, templates, learning and commercial tools was publicly demonstrated.
  • Launch without constant founder involvement: Yes, 4/4. The support offer includes finance, operational specialists and regular meetings with franchise managers. These named functions and actual owner accounts substantiate assistance beyond constant reliance on the founder for launch questions.
03 Launch Strong16.5/20

Launch: The opportunity identifies suitable operators and provides a dedicated commercial contact and discovery route. The full mutual acceptance sequence and a complete dated recruitment plan remain partly evidenced.

  • Clear franchise proposition: Yes, 5/5. The primary page explains territorial ownership, business support and the core investment. It makes clear that the opportunity involves operating and developing a coaching business rather than receiving a salaried coaching role.
  • Targeted applicant attraction: Yes, 4/4. Applicant messaging connects relevant experience, motivation and community relationships with managing a local operation. Practical owner accounts help demonstrate the work rather than relying solely on an aspiration to earn more.
  • Ownership enquiry journey: Yes, 4/4. The page invites discovery and brochure requests through a named commercial email and ownership form. These are identifiable recruitment routes; no enquiry was submitted and actual response speed was not tested.
  • Pre-acceptance discovery: Partially, 2/4. Discovery calls and owner accounts demonstrate initial exploration of fit. A complete current mutual due-diligence and acceptance sequence was not publicly established, so a call invitation receives partial credit.
  • Ownership go-to-market plan: Partially, 1.5/3. Exhibition promotion and targeted career-change activity demonstrate active recruitment assets. A complete dated campaign plan joining geographic priorities, channel expectations and support capacity was not verified publicly.
04 Grow Weak Foundation5.5/20

Grow: A named Commercial Director provides clear evidence of recruitment responsibility beyond the founder. Monthly applicant demand, source-quality, conversion and prioritised territory release measures were not verified publicly.

  • Monthly ownership enquiries: No public verification, 0/5. No consistent monthly ownership enquiry count was disclosed. Coaching hours, children reached and school enquiries concern service activity rather than suitable franchise applicant demand.
  • Enquiry sources and best prospects: No public verification, 0/4. No systematic comparison of ownership acquisition sources and best prospects was established. An owner discovering the business at an exhibition is useful history, not proof of ongoing channel attribution.
  • Ownership conversion: No public verification, 0/4. No current enquiry-to-award cohort or conversion rate was verified. A growing number of trading areas cannot establish conversion without a defined applicant denominator and period.
  • Next territories: Partially, 1.5/3. Territory demographics, neighbouring-area expansion and broad national ambition are described. A prioritised current release list of named available territories was not found, so existing areas are not assumed to be the next recruitment targets.
  • Consistent recruitment without founder-driven conversations: Yes, 4/4. David Lixton is publicly identified as Commercial Director with franchise-network growth responsibility and is the primary opportunity contact. This substantiates recruitment conversations beyond reliance on the founder to drive each one.
05 Amplify Strong14.5/20

Amplify: Central marketing and practical school-development support provide customer acquisition foundations. Complete owner web coverage, recurring local plans and joined individual commercial reporting remain partly established.

  • Local customer acquisition support: Yes, 5/5. The package explicitly includes local marketing resources and commercial help with school relationships. The Cardiff owner describes practical support for approaching schools, showing acquisition assistance beyond generic brand awareness.
  • Every owner represented online: Partially, 2/4. The national platform offers location-based booking and public service information. A complete dated owner roster and individual online coverage were not reconciled, so schools and venues are not treated as independent owners.
  • Continuing local marketing plan: Partially, 2/4. Marketing training and regular franchise-manager contact provide continuing support. A detailed recurring local plan with campaign timing, responsibility and commercial review was not publicly verified for every owner.
  • Individual owner enquiry and performance tracking: Partially, 1.5/3. Bespoke booking administration and finance support provide some operating visibility. The full individual view of unconverted enquiries, source attribution and retained commercial outcomes was not publicly demonstrated.
  • Customers beyond personal networks: Yes, 4/4. The Cardiff account describes approaching unfamiliar schools with trial sessions, while public booking and institutional routes reach wider customers. These are acquisition methods beyond relying on the founder’s contacts or personal referrals alone.
66/100 Overall Five Fibre score

Five Fibre score: 66/100. Assess 13/20, Build 16.5/20, Launch 16.5/20, Grow 5.5/20, Amplify 14.5/20.

Assessment band: Growth Ready.

Future Stars Coaching combines a school-focused sports business with childcare and related services. The commercial connection runs through the school relationship: a credible local operator may secure one service and then develop others where the school and families have a real need. That creates opportunities for recurring work but also commitments in staffing, scheduling and delivery quality. The assessment recognises the support platform while separating a wider service range from proof that every franchisee achieves a suitable return.

The operating history should not be reduced to one date. The primary opportunity describes the business developing from 2009, Companies House records incorporation in April 2012 and the brand’s About material identifies a Welsh franchise launch in September 2022. These refer to trading development, legal formation and franchising rather than interchangeable establishment dates. Other owner references describe later milestones and should not silently replace the specific primary launch statement. Existing factual columns have been retained under the authorised assessment-only scope.

The network footprint also uses different units. A directory refers to thirteen franchise areas, while an individual professional account describes a smaller owner population across those territories. The primary pages retain older school and staffing counts alongside broader reach claims. Schools served, coaching hours, employed coaches, owners and territories measure different things. None should be converted into a fresh November 2026 franchisee count without a dated roster. More recent social references to additional areas indicate development but do not independently establish each current trading owner.

There is specific evidence of transfer to local operators. Harley’s Cardiff account describes the challenge of introducing the brand to schools and learning commercial skills alongside coaching. Devanshi Vyas’s Leicester story describes coming from civil engineering and meeting the franchise team at an exhibition in 2024. These are useful examples of different entrant backgrounds. Their personal satisfaction and service launches do not establish typical net profit, and results achieved through an existing job or local relationships should not be assumed available immediately to every new entrant.

The published financial structure is clearer than many early-stage offers, but it still needs full context. The BFA profile describes a £12,000 fee that includes the £2,000 reservation deposit, rather than adding the two together, and a royalty of ten per cent of revenue. The separate Mini Stars price concerns a different package. Tax treatment, launch working capital and any territory-specific additional requirements need confirmation. Current financing statements also differ between sources and remain subject to lender criteria rather than an automatic funding entitlement.

Earnings and payback language should remain attributed claims. The BFA profile gives typical owner earnings and turnover illustrations and suggests a short potential investment recovery period. The sample, maturity, cost deductions and owner delivery hours are not set out sufficiently to establish a representative achieved result. The primary page’s percentage increases also lack a clearly defined starting amount and cohort. A business can double activity while retaining little additional income if staffing, travel or support costs grow at the same time. The useful test is comparable owner contribution after all relevant costs and responsibilities.

Build has explicit support in a franchise manual and defined central functions. The offer describes help with finance, personnel matters, lesson resources and marketing, alongside regular contact with franchise managers. Those are substantive operating foundations. The complete initial induction sequence and readiness checks remain less public than continuing CPD and business coaching. A new owner needs both delivery competence and the ability to manage school conversations, bookings, staff and cash flow. Evidence of one should not automatically fill gaps in the other.

Founder dependence also needs the correct distinction. Ben Hazeldine describes stepping away from coaching to lead the organisation. That demonstrates delegation of sessions, not absence from daily business leadership. Recruitment has stronger specific evidence beyond the founder: David Lixton is identified as Commercial Director with responsibility for franchise-network growth and is the named contact on the opportunity page. The assessment credits that separate recruitment function while giving only partial credit to the broader thirty-day operating question.

Launch provides a clear starting route through brochure requests and discovery contact. Current exhibition material and the Leicester account show how a suitable person can first encounter the opportunity. The complete mutual selection and commercial due-diligence sequence was not publicly established, however. A candidate needs to test local school demand, staffing requirements and their own financial objectives before treating a successful conversation as confirmation of fit. Making those existing steps clear would improve the journey without requiring more promotional channels.

Grow has less public measurement than the support organisation. No reliable monthly applicant volume, source-quality comparison or conversion cohort was found. The Leicester owner’s exhibition origin is useful evidence of one route but not an attribution system. Similarly, existing territories and a demographic model do not show which areas should open next or in what order. A repeatable expansion approach should connect suitable applicants with local opportunity and the resources required to support a launch, rather than treating national availability as a complete territory plan.

Amplify has practical evidence in school development. Harley describes offering trial coaching to unfamiliar schools and learning how to communicate the service, while the national platform provides public booking routes. That is stronger than assuming owners rely solely on personal introductions. It does not prove complete current online coverage or joined reporting across all operators. Booking administration can show attendance and receipts without explaining unconverted school enquiries, acquisition source or contribution after staffing. Those connections matter when deciding whether another service or territory would strengthen an existing owner’s business.

The most effective direction is to build on the documented support and clarify its commercial measurement. Reconcile public counts and financial definitions, make the initial owner pathway explicit and join local school enquiries with conversion, retention and delivery capacity. Recruitment reporting should then identify the sources and candidates that lead to viable businesses. The lower Grow score records the limits of publicly verified pipeline evidence, not a judgement that the organisation lacks private systems or a recommendation to prioritise more franchise awards over the health of existing operators.

  • Grow: Define suitable applicant sources, conversion and territory sequencing against actual support and local-delivery capacity.
  • Assess: Reconcile owner-earnings and payback claims with comparable achieved results and complete investment requirements.
  • Amplify: Join school enquiries, booking outcomes and retention with staffing costs and owner contribution.
  • Build: Document the complete initial induction and central owner-resource access alongside the existing continuing support.
  • Launch: Explain the full mutual discovery and commercial acceptance process following initial contact.

Benchmark

How this network compares.

Overall, against the whole Index
This network66
UK Index average64
Overall, against Childcare and Children’s Activities (116 networks)
This network66
Industry average67

Explore Childcare and Children’s Activities in the UK Franchise Data Explorer

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