The UK Franchise Growth Index
HomeXperts
HomeXperts is an estate and lettings agency brand associated with a network of local property experts. Its published company profile dates the business to 2009, while historical recruitment material describes an estate agency franchise. The current consumer website presents a family owned agency with a Worcester contact address and emphasises personal service, local knowledge and centrally supported operations.
The Five Fibre score measures this network against Twine Growth's Five Fibre Framework™ using the information available at the assessment date. It is not an endorsement, a financial recommendation or a recommendation to purchase a franchise.
About the network
More about HomeXperts.
The customer offer covers residential sales, lettings and related property services. The website provides property listings, valuation enquiries, landlord information, tenant applications and maintenance reporting. Technology is used alongside direct contact with local agents, with the stated aim of maintaining accountable relationships throughout a sale or tenancy.
Historical franchise material describes an owner operated model that could be run from home while the agent travelled to valuations and viewings. It outlined sales, lettings, property management and referral opportunities, together with traditional, online, premium and auction selling options. These published features describe the earlier recruitment proposition and do not establish that every option is available under a new agreement today.
The same recruitment profile outlined initial agency training, marketing resources, property management software and equipment. Continuing assistance included a central call centre, lettings administration, business development support and an online resource library. These are useful details of the documented franchise model, although its historical investment figures, location totals and training arrangements require current confirmation.
The present consumer website continues to promote sales and lettings services but the research reviewed did not establish an accessible current official franchise recruitment package. Its emphasis on local service and reduced premises overheads remains consistent with the historical proposition. A functioning consumer agency, earlier franchise awards and old recruitment listings should be distinguished from evidence of current territory availability or the present number of franchise owners.
At a glance
HomeXperts at a glance.
- Industry
- Estate and Letting Agents
- Franchise category
- Property Agency
- Sub industry
- Hybrid Estate Agency
- Founded
- 2009
- Franchising started
- 2010
- Approximate locations
- 1
- Headquarters
- London
- BFA member
- No
- UK origin
- Yes
- Recruitment status
- Inactive
Investment
Franchise investment.
- Management franchise
- Yes
- Home based
- Yes
- Executive franchise
- Yes
Investment figures change. Confirm current requirements directly with the franchise network before making any decision.
Five Fibre assessment
How the foundations score.
Every franchise network is assessed across the five connected areas Twine Growth believes support sustainable franchise growth.
How the Five Fibre score is calculated
Assess: Current local estate-agency trading is verified, but continuity of the historic franchise network is not. The former franchisor’s liquidation and dissolution materially limit reliance on old ownership claims.
- Profitable core business: Partially, 2.5/5. The current Worcester agency has a live website and an active corporate identity linked by The Property Ombudsman. This establishes local trading, not representative profitable operation of a current franchise network.
- Operates for 30 days without daily founder input: Partially, 2.5/5. The current consumer agency identifies Jason and Gaya Barnett, showing local operating people distinct from the historic franchisor’s founder. A verified thirty-day founder-independent network operation was not established.
- Ideal franchise owner defined: No public verification, 0/3. Historical material defines suitable franchise applicants, but a current franchisor and current owner suitability profile were not verified following the original franchisor’s insolvency.
- Realistic owner money: No public verification, 0/4. Older articles describe invoiced commission and growth potential. Current representative franchisee net earnings under a verified live franchise arrangement were not established.
- Different opportunity: No public verification, 0/3. A historic home-based personal-agent proposition is documented. Its current availability as a differentiated franchise ownership package was not verified from the present local agency website.
Build: Historical manuals, training and a resource hub are well described. Their current provision by a verified operating franchisor to active franchisees was not established.
- Documented operating playbook: No public verification, 0/5. Older trade material explicitly describes an online operations manual. Current delivery of that playbook to active franchisees by a verified successor franchisor was not established.
- Structured onboarding: No public verification, 0/4. A historical two-week academy and qualifications are described in directory and interview material. No authoritative current franchise onboarding programme was verified.
- Documented brand experience: No public verification, 0/4. Historic branded resources and local-agent standards are described. The current local agency’s brand does not establish documented standards supplied to an active franchise network.
- One central resource location: No public verification, 0/3. A historical resource hub is evidenced, but current owner access and network continuity were not verified. The consumer agency login is not assumed to be the old franchise hub.
- Launch without constant founder involvement: No public verification, 0/4. Earlier central support and mentoring are well documented. A current repeatable franchise launch structure beyond founder guidance was not established.
Launch: Older recruitment pages remain indexed, while the current linked site markets local property services. A presently available franchise package and selection journey were not verified.
- Clear franchise proposition: No public verification, 0/5. The present linked website promotes local sales and lettings. Old directory fees and packages were not verified as a currently available ownership proposition.
- Targeted applicant attraction: No public verification, 0/4. Historic messaging targets service-minded property entrepreneurs. No current authoritative recruitment campaign from an operating franchisor was established.
- Ownership enquiry journey: No public verification, 0/4. An older LinkedIn profile refers to discovery meetings and obsolete campaign years. A current ownership enquiry-to-approval-and-opening journey was not verified.
- Pre-acceptance discovery: No public verification, 0/4. Historical discovery references do not establish current mutual selection by a verified franchisor. Consumer valuation meetings are a different customer process.
- Ownership go-to-market plan: No public verification, 0/3. No current franchise opportunity go-to-market plan was found. Historic award publicity and outdated recruitment listings are not credited as present delivery.
Grow: Historic recruitment stories cannot establish a current owner pipeline. Current monthly demand, source quality, conversion, territories and delegated recruitment remain unverified.
- Monthly ownership enquiries: No public verification, 0/5. No current monthly ownership enquiry series was verified. A historical record month or franchise intake from 2015 to 2017 is not evidence of present recurring demand.
- Enquiry sources and best prospects: No public verification, 0/4. No current franchise enquiry-source or best-prospect reporting was established. Property portal leads concern sellers, landlords, buyers or tenants.
- Ownership conversion: No public verification, 0/4. No verified current ownership enquiry-to-franchisee conversion rate was found. Property instructions or completed sales cannot substitute for it.
- Next territories: No public verification, 0/3. No verified current franchise territory availability or next-location plan was established. Earlier England, Wales and Scotland ambitions are not a present expansion schedule.
- Consistent recruitment without founder-driven conversations: No public verification, 0/4. Historic founder and support-team activity was not verified as a continuing current franchise recruitment operation. The current local agency contacts do not establish delegated franchisor recruitment.
Amplify: The Worcester agency has customer-facing visibility and property enquiries. Current support and reporting across an independently owned franchise network were not established.
- Local customer acquisition support: No public verification, 0/5. The local agency markets its own property services. A current franchisor package helping independent owners obtain local seller or landlord enquiries was not established.
- Every owner represented online: No public verification, 0/4. Worcester has a live consumer website, but no verified current active-owner roster and complete local franchise coverage were established.
- Continuing local marketing plan: No public verification, 0/4. Older local marketing support is described historically. A continuing current marketing plan supplied across active franchise owners was not verified.
- Individual owner enquiry and performance tracking: No public verification, 0/3. The consumer site provides property and customer enquiry tools. Current network-wide owner-level source, conversion and financial-performance reporting was not demonstrated.
- Customers beyond personal networks: No public verification, 0/4. Current property listings provide customer access for the Worcester agency. That does not establish independent customer acquisition capability for a verified present franchise network.
Five Fibre score: 5/100. Assess 5/20, Build 0/20, Launch 0/20, Grow 0/20, Amplify 0/20.
HomeXperts scores 5/100 on currently verified franchise-specific evidence, within the Not Franchise Ready band. The principal finding is an unresolved network-continuity issue rather than a judgement that the surviving Worcester estate agency delivers poor service. The original franchisor’s insolvency is verified, while the active consumer website belongs to a different local corporate entity. Old franchise systems cannot be credited as current without establishing who now operates and supports the network.
Companies House identifies Home Xperts Limited, company 06914336, as incorporated in May 2009 and dissolved on 1 October 2024. The Gazette’s published insolvency schedule identifies the same company trading as HomeXperts, with a creditors’ voluntary liquidation appointment on 29 April 2019. This is a direct match to the historic franchising business, rather than an unrelated company-name resemblance. It materially changes how the earlier recruitment material should be interpreted.
Separately, Homexperts Worcester (J & G Properties) Ltd, company 14554475, is active and was incorporated in December 2022. The Property Ombudsman links that company number, the Worcester address and homexpertsuk.com. The current website identifies Jason and Gaya Barnett and markets local sales and lettings, with property listings and customer enquiries. Those sources establish a surviving local agency. They do not establish a replacement franchisor, an acquired national franchise agreement portfolio or a current network of independent owners.
- Assess priority: establish the present network and rights holder before assessing expansion. The historical franchise is real and well documented, unlike a company whose franchise designation has never been evidenced. However, a current local operator retaining a brand is not enough to prove ongoing network support or a valid new-owner opportunity. Identify any successor franchisor, the relevant agreements, the current owner roster and the support actually delivered. Until that is verified, the score cannot assume the historic commercial model remains available.
- Build priority: distinguish historic infrastructure from current provision. The older offer described an operations manual, extensive online documents, training videos, a central call centre, lettings assistance and business development support. The 2016 EWiF account also discusses technology and support-team investment. These are meaningful historical facts. They are not evidence that those resources remain accessible to current franchisees after insolvency. A login on the Worcester consumer site is not automatically the former franchise operating hub.
- Launch priority: stop old recruitment copy standing in for a present offer. Point Franchise and the professional company page still describe the opportunity and discovery meetings. The LinkedIn text explicitly discusses recruitment in 2015, showing why a recent search crawl does not make the underlying content current. The present consumer website does not provide an authoritative ownership package or current mutual selection route. Property valuations and landlord consultations are customer journeys, not franchise discovery.
- Grow priority: resolve eligibility before building a recruitment improvement plan. Historical press mentions new owner intake, national ambition and an expansion plan into Scotland. Those reports do not establish current monthly enquiries, source quality, conversion or available territories. Nor can current property leads be counted as potential franchise owners. The relevant next evidence is confirmation of an operating franchisor and its recruitment responsibilities, not a campaign designed to increase enquiries for an unverified opportunity.
- Amplify priority: identify which independent owners, if any, receive current support. Worcester’s property listings, contact details, valuation route and client reviews demonstrate a local customer offer. They do not prove national owner coverage or a continuing central acquisition programme. Earlier portal, social media and marketing support may have been valuable to the historic franchise, but its present operation must be established. Any valid network assessment would then connect seller and landlord demand to instructions, completion, management retention and net contribution at each owner level.
The old public material also contains inconsistent estate and cost descriptions. One directory shows thirty-six locations, while the old professional profile refers to more than forty-five personal agents; neither is a verified current active-owner count. Historical advertised invoiced commission, including a strong month at an exceptional operator, is not owner take-home profit. Older entry fees, operating charges, funding terms and qualification packages are not reproduced as a currently purchasable offer or used to infer present financial viability.
The original brand history identifies Sussanne Chambers as founder, with the concept developed in 2009 and franchising described from 2010. This is supported by contemporary interviews and award-organiser coverage. The workbook’s separate founder field currently names different people without supporting evidence in the sources reviewed. That discrepancy is flagged here rather than silently changing the unauthorised leadership column. Equally, Jason and Gaya Barnett’s present local involvement must not be relabelled as founding the national franchise.
The current recruitment-status field already says Inactive, while Publishing Status remains Published. The earlier franchise-status review appears to have treated continuing agency activity as evidence that the network survived. The present corporate and ombudsman evidence shows why those are different questions. The record should receive a separate publishing-status review unless an authoritative current successor network can be verified. This assessment does not change the status field because only the assessment and research-source columns are authorised in this task.
The zero allocations in Build, Launch, Grow and Amplify mean that current franchise-specific provision was not verified. They do not erase the documented historical systems or assert that current local operators have no expertise, technology or customers. Similarly, the low overall band is a rubric result under the present eligibility uncertainty, not a consumer warning about the Worcester agency or a claim that every former owner stopped trading when the franchisor entered liquidation.
The practical outcome is to prevent a live local business, stale recruitment pages and a dissolved franchisor from being combined into a fictional current national opportunity. Preserve the historic evidence, establish any successor relationship and then decide the Index status through the correct authorised process. Recruiting more owners or assigning points for obsolete infrastructure would not resolve that underlying issue.
Benchmark
How this network compares.
Explore Estate and Letting Agents in the UK Franchise Data Explorer
Sources
Research sources.
15 public sources used for this profile
- https://www.homexpertsuk.com/
- https://www.homexpertsuk.com/page/34-about-us
- https://www.homexpertsuk.com/contact
- https://find-and-update.company-information.service.gov.uk/company/06914336
- https://find-and-update.company-information.service.gov.uk/company/06914336/officers
- https://www.thegazette.co.uk/notice/3848585
- https://www.thegazette.co.uk/London/issue/62636
- https://find-and-update.company-information.service.gov.uk/company/14554475
- https://www.tpos.co.uk/business-search/homexperts/
- https://www.pointfranchise.co.uk/franchise/homexperts
- https://uk.linkedin.com/company/homexperts
- https://www.ewif.org/spotlight-on-our-ewif-award-winners-homexperts/
- https://elitefranchisemagazine.co.uk/interviews/item/how-becoming-a-startup-expert-enabled-sussanne-chambers-to-found-homexperts
- https://www.franchise-uk.co.uk/property/homexperts-wins-woman-franchisor-of-the-year/
- https://www.businessfranchise.com/news/2232/two-for-joy
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