Kerb Appeal

Kerb Appeal scores 13 out of 20 for Assess. The customer proposition is clear. A technician can take the equipment to the vehicle and repair suitable wheel damage on site. For a private customer that can save a trip to a workshop. For a dealership or fleet operator it can make it easier to arrange work around vehicles that need to stay available.

The trading history reaches back to 2012, with a public franchise offer in 2015. The brand describes a business that can be run from a single van and expanded through additional vehicles or territories. It also publishes a £60,000 to £120,000 turnover range for a single-van operation and offers a business planning template. Those figures are franchisor-reported turnover, and the public sources give limited evidence on representative costs and retained earnings.

• The core business and franchisee viability each earn partial credit. The service has an established trading history, and the brand publishes operating examples and franchisee testimonials. Current comparative profit figures across several territories are unavailable.
• Founder independence earns partial credit. The current offer describes head office staff, experienced franchisees and a customer contact operation. The public record gives less detail on how the business would run for an extended period without Simon Trayler’s involvement.
• Candidate fit earns full credit. The franchise is aimed at someone who wants to deliver technical work, speak with customers and take responsibility for running a local business.
• Differentiation earns full credit for the mobile workshop and the ability to perform selected diamond-cut and polished wheel repairs at the customer’s location.

The economics depend on how many suitable jobs the operator can quote, book and complete within a practical travel area. Van finance, materials, travel and repeat visits all sit between the amount invoiced and what the owner can retain.

Kerb Appeal scores 14.5 out of 20 for Build. The brand’s 2015 franchise material identifies an operations manual and one-to-one field training. The current package describes four weeks of technical training, a specified van set-up, starter stock, tools and bespoke billing. Taken together, these show how the business has turned a practical trade into a model that another operator can learn and deliver.

Training also covers the commercial work around each repair. The franchisor describes help with estimating damage, dealing with customers and managing the diary. It offers mentoring from head office and an experienced franchisee, giving a new owner more than one route to technical and business support.

• The operational playbook and structured onboarding earn full credit. The published manual, training period and launch support cover both the repair process and running the local business.
• The documented customer experience earns partial credit. Branded vans, uniforms, a common repair method and a central enquiry route are visible. The current quality assurance and service audit arrangements are less clear.
• Central systems earn partial credit. Billing, customer enquiries, marketing resources and support are documented, with limited public evidence that all resources are available through a single system.
• Founder-independent launch earns partial credit. The package describes a support team and experienced franchisee mentors, but the extent of the founder’s involvement in training and sign-off remains unclear.

The practical strength is that owners are taught how to deliver the work and how to judge what to quote. That connection matters when the condition of the wheel, the finish and the site can all change the time and materials a job takes.

Kerb Appeal scores 14.5 out of 20 for Launch. The candidate can see the service they will deliver, the van they will operate from and the training provided. The package also publishes the franchise fee, the lower own-funds contribution under its financing options and the separate treatment of the van and workshop installation. That gives candidates several concrete points to discuss with the franchise team before committing.

The brand has dedicated pages for the package, financials, support and frequently asked questions. Candidates can contact the team directly or enquire through franchise directories. The public material explains that the team will respond and describes business planning support, with less detail on the assessment steps between that initial conversation and acceptance.

• The proposition and candidate messaging earn full credit. The opportunity is clearly presented as a hands-on mobile repair business with an allocated area and central support.
• The enquiry journey and discovery process earn partial credit. There are direct enquiry routes, information about funding and a business planning template. The published process gives limited detail on structured field visits, selection criteria or the sequence of checks before an agreement is signed.
• The plan for taking the franchise opportunity to market earns partial credit. The brand has maintained a dedicated franchise section and directory listings. Its public material gives more detail about marketing a new franchisee’s customer service than about the current campaign to recruit franchisees.

The package and FAQ give different values for customer enquiries. The package describes £100,000 to £150,000 in first-year consumer enquiry value, while the FAQ refers to £80,000 or more per year. Those figures are potential enquiry values. The candidate needs the applicable terms and the definition of a qualifying enquiry to understand their practical value.

Kerb Appeal scores 6 out of 20 for Grow. It has an established franchise offer, a live recruitment route and a published network estimate of four franchisees. Its package describes using profiling to select protected territories. That is commercially relevant because a mobile technician needs enough suitable work within a travel area that leaves time to carry out repairs.

The public record shows how an applicant can enquire and the type of operator the brand wants. It gives less visibility into the number of applicants, how many meet the operating requirements and how many progress to a signed territory and a working van. The brand publishes more about attracting wheel-repair customers than about measuring recruitment of franchisees.

• Monthly franchise enquiries earn partial credit for established recruitment routes and evidence of a small operating network. Consistent monthly volumes are unverified.
• Franchise enquiry attribution and conversion earn zero points on the available evidence. Public customer lead claims cannot be used to assess either measure.
• Territory planning earns partial credit. The package describes profiling and protected areas, but there is no verified public list of the next priority territories or their availability.
• Founder-independent recruitment earns partial credit. A team enquiry address and head office structure are visible. The public evidence gives limited detail on who owns candidate assessment and approvals day to day.

The useful measure of expansion is an additional operator covering an area with enough demand to keep the van productive. Published service-area pages help customers find the brand. Assessing franchise growth requires a separate view of awarded territories, active operators and capacity in each area.

Kerb Appeal scores 16.5 out of 20 for Amplify. Its strongest evidence is the link between central marketing and the work an owner can book locally. A motorist can find a service-area page, send wheel photos and request a quote. The brand supports this with central enquiry handling and marketing, while the franchisee retains control of the diary and the work accepted.

That structure gives owners two ways to build a customer base. The central site and campaigns can create inbound enquiries. The franchisee can also develop relationships with local motor businesses and promote the mobile service within the territory. The support materials cover national campaigns, local promotional assets and practical training in how to estimate and respond to a customer.

• Local enquiry support earns full credit. The brand publishes local service pages, contact routes and support with paid search, organic search, email and social marketing.
• Local online presence earns partial credit. The 36 published pages support geographic discovery. A maintained profile or dedicated online presence for every individual franchisee was unverified.
• Ongoing local marketing earns full credit. The package provides local materials and encourages owners to promote the service in their own territories after launch.
• Franchisee-level tracking earns partial credit. Bespoke billing and examples of estimates and booked work show that parts of the customer journey can be measured. A consistent view of source, conversion and performance by territory was unverified.
• Customer acquisition beyond referrals earns full credit. Franchisees can receive centrally generated enquiries and approach local trade customers directly.

For the operator, the key connection is between an enquiry and a repair they can actually complete. Clear photos, suitable damage, a workable location and a quote the customer accepts all affect the outcome. The published marketing support gives owners a route to demand. Booked and completed work is the measure that shows what that support produces.