The UK Franchise Growth Index
Mobile Massages
Mobile Massages provides appointments in customers' homes, with additional services for corporate wellness days, private gatherings and events. Its website describes a business founded by therapist Jemma in 2019.
The Five Fibre score measures this network against Twine Growth's Five Fibre Framework™ using the information available at the assessment date. It is not an endorsement, a financial recommendation or a recommendation to purchase a franchise.
About the network
More about Mobile Massages.
The service includes sports, deep tissue, Swedish and pregnancy massage, among other advertised treatments. Convenience is central because the therapist travels to the customer's booking location.
A franchise directory advertises a nationwide opportunity with training and support intended to maintain standards. It lists a £25,000 minimum investment, although the consumer website does not explain a complete current franchise package.
The practical business involves coordinating appointments, travel time and treatment capacity. Corporate and event bookings can create a different pattern of work from home visits, making the intended local customer mix relevant.
Applicants should confirm current territory availability and the full training, qualification and insurance requirements. Fees, equipment, transport, booking support and responsibility for recruiting therapists also need clarification before using the directory's investment figure in a business plan.
At a glance
Mobile Massages at a glance.
- Industry
- Health and Wellbeing
- Franchise category
- Beauty & Wellness
- Sub industry
- Mobile Massage
- Founded
- 2017
- Approximate franchisees
- 1
- Approximate locations
- 1
- Headquarters
- Much Hadham
- BFA member
- No
- UK origin
- Yes
- Recruitment status
- Active
Investment
Franchise investment.
- Investment from
- £25,000
- Investment to
- £40,000
- Home based
- Yes
- Mobile
- Yes
Investment figures change. Confirm current requirements directly with the franchise network before making any decision.
Five Fibre assessment
How the foundations score.
Every franchise network is assessed across the five connected areas Twine Growth believes support sustainable franchise growth.
How the Five Fibre score is calculated
Assess: The advert and active company record provide limited substance, with an unresolved identity mismatch and no verified independent owner economics.
- Profitable core business: Partially, 2.5/5. A franchise advert and active company record provide partial evidence, without verified representative current core profitability.
- Operates without daily founder input: No public verification, 0/5. No named independent franchise operator or founder-absence test was verified.
- Ideal owner defined: Partially, 1.5/3. The advert describes an investor opportunity, without complete specific current candidate requirements.
- Realistic owner earnings: No public verification, 0/4. No representative achieved owner net-income cohort or detailed current earnings model was verified.
- Distinct proposition: Partially, 1.5/3. The mobile service role is identifiable, without independently verified franchise-specific differentiation.
Build: Training is advertised, without verified franchise documentation or independent launch support.
- Documented operating playbook: No public verification, 0/5. No complete controlled franchise-business manual was verified.
- Structured onboarding: Partially, 2/4. The advert promises training, without a complete timed and assessed owner programme being verified.
- Documented brand experience: No public verification, 0/4. A promise of consistent standards is not verified documented brand-experience guidance.
- Central resource access: No public verification, 0/3. No complete central owner knowledge environment was verified.
- Launch without constant founder input: No public verification, 0/4. No founder-independent owner launch capacity was verified.
Launch: A directory opportunity and initial information route exist, with complete current terms and discovery unverified.
- Clear ownership proposition: Partially, 2.5/5. An investment minimum and service opportunity are listed, without full current package, continuing fees or contractual terms.
- Targeted recruitment messaging: Partially, 2/4. Service-sector and investor messaging exists, without complete practical operator selection criteria.
- Enquiry journey: Partially, 2/4. A directory information button exists, while the linked primary domain was inaccessible during review.
- Pre-acceptance discovery: No public verification, 0/4. No complete mandatory pre-acceptance discovery sequence was verified.
- Recruitment launch plan: Partially, 1.5/3. A national directory campaign exists, without a complete current primary franchise launch programme.
Grow: Nationwide advertising exists without verified ownership applicant or conversion cohorts.
- Consistent monthly ownership enquiries: Partially, 2.5/5. A public recruitment advert exists, without verified consistent monthly suitable-applicant volumes.
- Enquiry sources and prospect quality: No public verification, 0/4. No ownership source-quality comparison was verified.
- Enquiry-to-owner conversion: No public verification, 0/4. No enquiry-to-owner conversion cohort was verified.
- Next locations or territories: Partially, 1.5/3. Nationwide availability is advertised, without a prioritised current territory sequence.
- Founder-independent recruitment: No public verification, 0/4. No dedicated founder-independent franchise recruitment role was verified.
Amplify: Reputation is claimed, without verified local franchise-owner customer support or reporting.
- Local customer acquisition support: No public verification, 0/5. No franchise-specific local customer acquisition programme was verified for the advertised entity.
- Every owner represented online: No public verification, 0/4. No reconciled independent-owner profile network was verified.
- Continuing local marketing plan: No public verification, 0/4. No continuing franchise-owner local campaign plan was verified.
- Individual enquiry and performance tracking: No public verification, 0/3. No individual franchise-owner enquiry and commercial-performance reporting was verified.
- Customers beyond personal networks: Partially, 2/4. The advert claims public review-based reputation, without a verified complete organised franchise acquisition system.
Five Fibre score: 22/100. Assess 5.5/20, Build 2/20, Launch 8/20, Grow 4/20, Amplify 2/20.
Assessment band: Fragile Foundation.
Mobile Massages presents an identity problem before franchise foundations can be assessed. The supplied website is associated in indexed material with Jemma Matthews, while the Rightbiz franchise advert names Mobile Massages Ltd and links to a different domain. Companies House records separate companies with different directors and incorporation dates. No verified ownership relationship between them was established. The assessment uses the advertised franchise evidence conservatively and does not transfer another similarly named business's services, reviews or corporate customer activity into its score. The low result reflects public verification limits, not proven absence of private capabilities.
Assess has a directory invitation to invest and an active company record, without verified profitability or independent franchise replication. Mobile Massages Ltd is recorded separately from Mobile Massages Herts Limited. Its incorporation date is not proof of when a franchise launched, and active registration does not establish that a franchise network is currently trading. The advert's single-outlet field is not evidence of one independent franchise owner. Identifying the contracting business and its assets is necessary before combining location, founder and customer claims. Similar names and a common service category are insufficient evidence of a commercial relationship between the two entities.
The financial evidence is particularly limited. Rightbiz displays an investment minimum and break-even field without a detailed current package, continuing fee schedule or supporting owner economics. Those fields are promotional claims rather than verified achieved returns. No representative owner income cohort was found. A mobile service can have different delivery and scheduling constraints from a fixed clinic, but the research cannot assume which operating model the advertised franchise currently uses. Therapist remuneration, travel, cancellations and administrative time would need definition in a financial assessment. A simple headline investment does not reveal working capital requirements or the return after delivering the service.
Build has a directory promise of training, resources and consistent standards. That earns limited recognition for preparation without proving an operating manual, assessed programme, documented customer experience or central owner resource system. No named independent franchise operator or separate launch-support team was verified. Relevant primary websites could not be retrieved, so their contents were not inferred. Indexed material from the supplied domain was used only to identify the possible mismatch. It was not treated as proof that the advertised franchise possesses another business's training, therapist network or corporate-service capabilities. Establishing the correct entity comes before evaluating how effectively its actual operating model can transfer.
Launch has a public national advert and an initial information button, while the linked domain was inaccessible. An interface is not evidence that a request reaches a current franchise team. Complete package terms and mandatory mutual discovery were not verified. Grow has nationwide availability without a prioritised territory sequence, suitable monthly applicant volumes, source-quality comparisons or enquiry-to-owner conversion cohorts. A live listing can persist without demonstrating current operational recruitment. This uncertainty does not justify declaring the company dissolved or inventing a network closure. It does mean that promotional reach should not be confused with a functioning selection process capable of placing and supporting suitable new owners.
Amplify has a claimed public reputation in the advert, without verified franchise-specific local marketing support, universal owner representation or individual performance reporting. Corporate massage content linked to the similarly named Herts business is excluded from the advertised entity's capabilities because the connection was not established. The existing workbook's customer and location fields may therefore need a separate identity correction after verification; this scoring update does not silently rewrite them. The priority is evidential: confirm the franchise, then establish its delivery capacity and commercial outcomes. More promotion before that would risk directing candidates towards a proposition whose ownership, support and customer journey remain unresolved in the accessible public record.
Assess priority: establish the correct franchise entity and operating website. Reconcile founders, companies, locations and ownership relationships before assessing current core trading, independent replication or representative owner income from evidence belonging to different businesses.
Build priority: verify the actual transfer package. Establish documented methods, assessed training, customer standards and support responsibilities for the advertised franchise, giving any new operator access to the resources required for dependable service delivery.
Launch priority: confirm a working current enquiry route and complete terms. Explain contracting entity, investment, continuing costs and mutual discovery before treating a directory information button as a verified path into business ownership.
Grow priority: verify current recruitment responsibility and territory planning. Measure suitable applicants through approval and supported trading, distinguishing an available national listing from evidence of repeatable franchise recruitment and a functioning opening pipeline.
Amplify priority: establish franchise-specific customer support and reporting. Connect suitable local enquiries with completed appointments and contribution, keeping unrelated corporate-service evidence separate until a verifiable commercial relationship between the businesses has been established.
Benchmark
How this network compares.
Explore Health and Wellbeing in the UK Franchise Data Explorer
Sources
Research sources.
8 public sources used for this profile
- https://www.rightbiz.co.uk/franchise-for-sale/view/8031-mobile-massages-ltd
- https://mobilemassage.org/
- https://mobilemassages.uk/about-us/
- https://find-and-update.company-information.service.gov.uk/company/11125116
- https://find-and-update.company-information.service.gov.uk/company/11125116/officers
- https://find-and-update.company-information.service.gov.uk/company/12149127
- https://find-and-update.company-information.service.gov.uk/company/12149127/officers
- https://uk.linkedin.com/company/mobile-massages
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