The UK Franchise Growth Index
MyHome
The Five Fibre score measures this network against Twine Growth's Five Fibre Framework™ using the information available at the assessment date. It is not an endorsement, a financial recommendation or a recommendation to purchase a franchise.
At a glance
MyHome at a glance.
- Industry
- Cleaning Services
- Franchise category
- Residential Cleaning Franchise
- Sub industry
- Domestic Cleaning
- Founded
- 2001
- Headquarters
- London
- UK origin
- Yes
- Recruitment status
- Active
Investment
Franchise investment.
- Management franchise
- Yes
- Retail premises
- Yes
- Executive franchise
- Yes
Investment figures change. Confirm current requirements directly with the franchise network before making any decision.
Five Fibre assessment
How the foundations score.
Every franchise network is assessed across the five connected areas Twine Growth believes support sustainable franchise growth.
How the Five Fibre score is calculated
MyHome was assessed against proven model, founder dependency, ideal franchisee profile, franchisee commercial viability and market positioning. Public sources provide useful evidence, although some criteria remain only partially verifiable.
MyHome was assessed against documented operations, onboarding and training, brand consistency, central systems and founder independent launch support. Public sources provide useful evidence, although some criteria remain only partially verifiable.
MyHome was assessed against franchise proposition, recruitment messaging, enquiry journey, discovery process and route to market. Public sources provide useful evidence, although some criteria remain only partially verifiable.
MyHome was assessed against consistent franchise enquiries, source tracking, conversion measurement, territory planning and founder independent recruitment. Public evidence is incomplete across several criteria, so the score is deliberately conservative. Internal enquiry volumes, attribution and conversion rates are not assumed where they are not published.
MyHome was assessed against local customer enquiry support, local online presence, local marketing, location performance tracking and independent customer generation. Public sources provide useful evidence, although some criteria remain only partially verifiable.
MyHome scores 69/100, placing the network in the Growth Ready band. The strongest publicly evidenced fibre is Assess; Grow has the least publicly verifiable evidence. The assessment uses public information available on 22/09/2026 and does not assume private financial, recruitment or location performance data.
Benchmark
How this network compares.
Sources
Research sources.
1 public source used for this profile
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