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The UK Franchise Growth Index

Travel Counsellors

Holidays and Travel · Travel Franchise · Home Based Travel Agency

Overall Five Fibre score
91/100
Assessment
Independent
Last reviewed
2026-07-03
Data confidence
Medium

The Five Fibre score measures this network against Twine Growth's Five Fibre Framework™ using the information available at the assessment date. It is not an endorsement, a financial recommendation or a recommendation to purchase a franchise.

At a glance

Travel Counsellors at a glance.

Industry
Holidays and Travel
Franchise category
Travel Franchise
Sub industry
Home Based Travel Agency
Founded
1994
Franchising started
1994
Approximate franchisees
2,100
Approximate locations
2,100
Headquarters
Manchester
BFA member
Yes
UK origin
Yes
International brand
Yes
Recruitment status
Active

Investment

Franchise investment.

Investment from
£295 plus VAT
Investment to
£5,000
Home based
Yes

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Investment figures change. Confirm current requirements directly with the franchise network before making any decision.

Five Fibre assessment

How the foundations score.

Every franchise network is assessed across the five connected areas Twine Growth believes support sustainable franchise growth.

How the Five Fibre score is calculated

01 Assess Scale Ready19/20

Public information reviewed for Travel Counsellors, including its main website and franchise opportunity material, shows an established franchise proposition and evidence of a repeatable commercial model. The score is capped where founder dependency, unit economics or the full ideal franchisee analysis are not independently visible in public information.

02 Build Scale Ready19/20

The public franchise material for Travel Counsellors evidences brand standards, franchisee support and a structured operating model. Where training, onboarding, systems or central resources are described publicly this supports the score, while points are withheld for internal playbooks and central system access that cannot be verified from public sources.

03 Launch Scale Ready18/20

Travel Counsellors has a visible franchise proposition and a defined route for prospective franchisees to enquire or progress. Public recruitment messaging and franchise information support the score. Full marks are not assumed where the complete discovery, selection and go to market process is not published.

04 Grow Scale Ready17/20

Public evidence shows that Travel Counsellors is actively recruiting franchisees and presents territory, expansion or network growth information. The score remains conservative because monthly enquiry volumes, source attribution, conversion rates and the degree of founder independence in recruitment are generally internal metrics and are not publicly verifiable.

05 Amplify Scale Ready18/20

Public customer and franchise information for Travel Counsellors shows brand level marketing and support for operating locally. The score reflects visible local presence and marketing support, but is limited where location level lead generation plans, enquiry tracking and franchisee performance data are not publicly disclosed.

91/100 Overall Five Fibre score

Travel Counsellors scores 91/100, placing the network in the Scale Ready band under the Five Fibre framework. Public information indicates the strongest visible foundation is Assess, while Grow is the area with the least publicly verifiable evidence. This is an external assessment based only on information available publicly on 22/09/2026, so private systems, performance data or processes may justify a different score.

Benchmark

How this network compares.

Overall, against the whole Index
This network91
UK Index average75
Overall, against Holidays and Travel (16 networks)
This network91
Industry average77

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