The UK Franchise Growth Index
Walljam
Walljam is an interactive sports technology business developed by founder Tim Worboys. Its equipment combines a rebound wall, sensors and software to turn ball skills into scored games and challenges. Players can take part individually or compare performances, making the technology suitable for participatory sports experiences and events.
The Five Fibre score measures this network against Twine Growth's Five Fibre Framework™ using the information available at the assessment date. It is not an endorsement, a financial recommendation or a recommendation to purchase a franchise.
About the network
More about Walljam.
The published franchise profile describes applications across football, rugby, tennis, cricket and other ball sports. Intended customers include sports clubs, leisure venues, universities, corporate events and private organisers. Franchisees would develop local commercial relationships to bring the experience to different audiences.
The directory proposition emphasises repeat and longer-term bookings within a territory. It describes opportunities for co-branded experiences and promotional activity as well as private hire. The business therefore depends on selling and delivering an event or venue experience, rather than simply providing equipment to individual consumers.
A Manufacturing Growth Programme case study from September 2018 records work on making the wall panels robust, lightweight and easier to transport. It also describes the technology's use in a Real Madrid-related travelling attraction and at Wimbledon. Those examples provide dated evidence of product application, not confirmation that the same contracts remain active.
The franchise listing gives a £40,000 minimum and £65,000 total investment, but a current official recruitment route and trading franchisee total were not verified. The 2018 case study also distinguishes equipment purchase and leasing from proposed franchise agreements. Those different commercial arrangements should not be combined when describing the size or status of a franchise network.
At a glance
Walljam at a glance.
- Industry
- Event Services
- Franchise category
- Event Hire
- Sub industry
- Event Equipment Hire
- BFA member
- No
- UK origin
- Yes
- Recruitment status
- Active
Investment
Franchise investment.
- Management franchise
- Yes
- Home based
- Yes
- Mobile
- Yes
- Executive franchise
- Yes
Investment figures change. Confirm current requirements directly with the franchise network before making any decision.
Five Fibre assessment
How the foundations score.
Every franchise network is assessed across the five connected areas Twine Growth believes support sustainable franchise growth.
How the Five Fibre score is calculated
Assess: Distinct technology and historical recruitment material exist, but a current viable franchise operation is not verified.
- Profitable core business: No public verification, 0/5. No current representative franchise operating profit evidence was verified. Companies House records Walljam Limited, number 05203592, in liquidation; surviving promotion cannot establish a viable current owner model.
- Operates without daily founder input: No public verification, 0/5. No current independent operator census or evidence of operation for 30 days without daily founder involvement was located. Technology deployments do not establish franchise independence.
- Ideal owner defined: Partially, 1.5/3. Historical profiles identify relationship-building, practical operators comfortable transporting equipment and running events. Current applicant requirements under a verified contracting entity were not confirmed.
- Realistic owner earnings: No public verification, 0/4. A directory claims projected investment recovery within 180 days, but this is not verified owner earnings or an observed payback result. No current validated income illustration was located.
- Distinct proposition: Yes, 3/3. Interactive sports targets combining physical play with measured digital output provide a distinctive product proposition. Product differentiation does not establish current franchise availability.
Build: Retained profiles describe training and operating support; present availability is qualified by the historical company’s liquidation.
- Documented operating playbook: Partially, 2.5/5. Retained profiles refer to business training and operating systems. A current, attributable complete owner manual was not verified.
- Structured onboarding: Partially, 2/4. Historical material describes comprehensive training, with Point Franchise specifying two days at headquarters. Current delivery arrangements and availability were not confirmed.
- Documented brand experience: Partially, 2/4. A defined equipment-led experience and operating instruction appear in historical profiles. A currently issued franchise standards system was not verified.
- Central resource access: No public verification, 0/3. No current central franchise resource library or verified operator access point was located.
- Launch without constant founder input: No public verification, 0/4. No current onboarding team or launch process independent of constant founder involvement was verified. The liquidating company’s historical support promises cannot be assumed available.
Launch: Public directory offers remain, but a currently authorised brand offer and approval journey were not confirmed.
- Clear ownership proposition: Partially, 2.5/5. Directories retain an event-based ownership proposition and £65,000 total investment references. A current brand-confirmed offer under a verified contracting entity was not located.
- Targeted recruitment messaging: Partially, 2/4. Historical messages address practical, relationship-focused sports and event operators. They do not establish a current recruitment campaign or confirmed applicant criteria.
- Enquiry journey: Partially, 2/4. Directory information forms remain visible, but a functioning current brand-owned recruitment pathway was not verified. Whichfranchise states the brand is not currently featured.
- Pre-acceptance discovery: No public verification, 0/4. No current attributable discovery, financial assessment, equipment review and final franchise approval sequence was verified. Generic directory steps are not sufficient.
- Recruitment launch plan: Partially, 1.5/3. Historical promotion establishes that an opportunity was launched. A present authorised recruitment launch and support commitment were not confirmed.
Grow: Historical territory intent is visible without a current recruitment organisation or verified operating-owner register.
- Consistent monthly ownership enquiries: No public verification, 0/5. No current consistent monthly ownership enquiry evidence was located.
- Enquiry sources and prospect quality: No public verification, 0/4. No attributable current recruitment source-quality or applicant progression reporting was verified.
- Enquiry-to-owner conversion: No public verification, 0/4. No current verified enquiry-to-owner conversion rate or recruitment cohort was located.
- Next locations or territories: Partially, 1.5/3. Historical profiles describe regional event operators and wider expansion. A current owner map, available territory list and support capacity plan were not verified.
- Founder-independent recruitment: No public verification, 0/4. No current delegated franchise recruitment function or complete process independent of the founder was confirmed.
Amplify: Historical customer acquisition guidance is described, but current owner-level implementation and support remain unverified.
- Local customer acquisition support: Partially, 2.5/5. Historical profiles describe website, digital marketing and local promotion support. Their continuing provision to current independent owners was not verified.
- Every owner represented online: No public verification, 0/4. No current register of independent operators with attributable online local representation was located. Venue technology announcements are not a franchise owner directory.
- Continuing local marketing plan: Partially, 2/4. Historical material promises continuing help and regional goal-setting. A current owner-specific post-launch plan and responsible support team were not verified.
- Individual enquiry and performance tracking: No public verification, 0/3. Technology can measure player performance, but that is not owner enquiry, booking or profitability tracking. No current attributable commercial reporting was verified.
- Customers beyond personal networks: Partially, 2/4. Schools, clubs, corporate events and venue relationships are historical customer channels beyond personal contacts. Current delivery through an active franchise support system was not confirmed.
Five Fibre score: 27/100. Assess 4.5/20, Build 6.5/20, Launch 8/20, Grow 1.5/20, Amplify 6.5/20.
Assessment band: Fragile Foundation.
Walljam needs an eligibility and continuity review before its historical franchise proposition is presented as currently available. Companies House records Walljam Limited, number 05203592, as being in liquidation. The Gazette records the appointment of liquidators on 25 June 2025. These are stronger evidence of that company’s status than retained directory promotion. They do not, by themselves, establish the fate of every technology asset or commercial relationship associated with the brand, so the assessment distinguishes the company, product and franchise network.
The official website could not be retrieved during the review, including an alternative hostname attempt. This access limitation is recorded rather than treated as proof of closure. Several directories retain an event-based opportunity, while Whichfranchise explicitly says Walljam is not currently featured. A surviving information form or recent crawl date does not establish that the underlying offer remains authorised, that enquiries reach an active franchisor or that the promised support can still be supplied under current contractual arrangements.
There is also evidence that the technology’s history extends beyond the portable franchise concept. Earlier industry material describes a move towards permanent entertainment venues under the Metrix name, and Gravity has publicly promoted a Metrix experience at Corby. Neither observation establishes a continuation of the old Walljam franchise offer. A technology deployment within another leisure business is not an independent franchise appointment. No verified evidence was located identifying a successor franchisor, transferred franchise agreements or a current independent owner network continuing the historical package.
The assessment therefore retains limited recognition of historical support and a genuinely differentiated product, while withholding credit where current operation cannot be verified. Publishing and recruitment statuses have not been changed because this task is restricted to research and scoring columns. The entry should be flagged for separate status review. The useful outcome is an accurate public representation, whether that means a verified current opportunity, a clearly explained transition or an archived historical entry. Collecting more copies of old promotional descriptions would not resolve the underlying continuity question. That review should establish who, if anyone, currently offers the franchise, what rights and support are available, and whether existing independent operators remain active before deciding how the public Index should present it.
Assess cannot rely on the historical investment recovery claim as proof of profitability. A directory projects payback within 180 days, but no verified owner accounts or representative trading results were located. The portable model’s economics would depend on paid bookings, transport, setup time, staffing, equipment upkeep and utilisation between events. Well-known brand projects can demonstrate technical interest without establishing repeatable local operator income. Hardware performance and commercial sustainability are connected, but they are not the same evidence.
Build contains historical references to training, an event starter package and operating support. Those statements are not assumed to remain deliverable after the company’s liquidation. Current equipment servicing, software access, replacement components and technical assistance would be especially important for an operator whose customer commitments depend on functioning hardware. The review does not speculate about ownership or availability of those assets. It identifies the information needed to establish whether a supported operating business can actually be offered today.
Launch and Grow remain constrained by the absence of a verified current recruitment entity and operating-owner register. Directory steps cannot substitute for an attributable discovery and approval process. Amplify has historical customer channels in clubs, schools, corporate events and private hire, but no current owner-level acquisition or commercial reporting system was verified. Player scores and engagement statistics measure the experience, not whether an operator converts enquiries, secures repeat bookings or generates enough contribution to maintain the equipment and business.
Assess priority: resolve present franchise eligibility and contracting identity before relying on historic economics. If a current offer exists, validate owner results and clearly separate equipment value, booking revenue, operating costs and remuneration.
Build priority: verify who supplies training, software, servicing and continuing technical support. Confirm that current operators have usable documentation, resource access and a reliable route for resolving equipment or customer issues.
Launch priority: reconcile or withdraw outdated recruitment information through the responsible business, establishing a current offer and documented discovery process only where it can be substantiated.
Grow priority: verify any active independent owners and available areas before measuring recruitment or proposing expansion. Technology installations within other businesses should be recorded separately from franchise ownership.
Amplify priority: where operators are confirmed active, connect local prospecting with paid bookings, repeat customers, equipment utilisation and contribution. Establish current support responsibility before treating historical marketing promises as ongoing network capability.
Benchmark
How this network compares.
Sources
Research sources.
9 public sources used for this profile
- https://walljam.com/
- https://find-and-update.company-information.service.gov.uk/company/05203592
- https://www.thegazette.co.uk/London/issue/64781
- https://www.franchisesupermarket.co.uk/walljam-franchise
- https://www.whichfranchise.com/basicProfiles/index.cfm?companyId=4440
- https://www.pointfranchise.co.uk/franchise/walljam
- https://www.what-franchise.com/franchise-opportunities/fitness-franchises/walljam
- https://stws.co/directory-annual/listing/walljam/
- https://www.linkedin.com/posts/gravityactiveentertainment_gravityactive-metrixfootball-bbcfeatured-activity-7353653850676813824-jOeW
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